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Messages That Matter: Moving Communities from Awareness to Action
Thursday, 30 July, 2026

In the newest episode of The Heart of the Matter, titled, “Messages That Matter: Moving Communities from Awareness to Action,” CDC Foundation leaders Kinetra Joseph and Ginger Williford share how nationally recognized campaigns like Hypertension Bites and Live2theBeat were built using behavioral science, audience research, and social marketing principles—and, more importantly, how state and local health departments can leverage these free resources to strengthen their own outreach efforts. Access the campaign toolkit and other resources for Hypertension Bites at: https://www.mybpcontrol.org/resources/campaign-toolkit

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