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How I Made it in MarketingAuthor: Daniel Burstein
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But alsoThis is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Lets explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers and entrepreneurs careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. Well get deep, well wring insights form our guests to help you, and well have fun doing it.This podcast is not about marketing it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, The key to transformative marketing is a transformed marketer from the Become a Marketer-Philosopher online course (https://meclabs.com/course/). Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Strategic Delegation: Time is your most precious asset (episode #96)
Episode 96
Thursday, 25 April, 2024
Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.’ Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketing, D-ID (https://www.d-id.com/).D-ID has raised $47 million overall, including $25 million in a Series B round of funding led by Macquarie Capital two years ago. Zuker manages a team of 10 marketers, in addition to freelancers and agencies.Stories (with lessons) about what he made in marketingHere are some lessons from Zuker that emerged in our discussion.Look past the CVDelegateUnderstand the rules of the game and set your own boundaries according to your valuesTime is your most precious assetWithout clear and identifiable goals, you don’t know if you are effective, improving, or contributingNetworking is a talent and skillDiscussed in this episodeCopywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) (https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Marketing Research Chart: What are your peers' top email marketing goals? (https://www.marketingsherpa.com/article/chart/seo-campaigns-in-house)Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It’s totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
