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How I Made it in MarketingAuthor: Daniel Burstein
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But alsoThis is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Lets explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers and entrepreneurs careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. Well get deep, well wring insights form our guests to help you, and well have fun doing it.This podcast is not about marketing it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, The key to transformative marketing is a transformed marketer from the Become a Marketer-Philosopher online course (https://meclabs.com/course/). Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)
Episode 155
Tuesday, 4 November, 2025
Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy].It’s a word I coined 13 years ago to describe a wishy-washy marketing claim.The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest application, “A brand that says something is more important than saying everything perfectly.”To hear the lesson behind that story, along with many more lesson-filled stories, I talked to Millie Hogue, CMO, Hakkoda [https://hakkoda.io/].Hakkoda is part of IBM. IBM reported total annual revenue of $62.8 billion in 2024. At Hakkoda, Hogue manages an internal team of nine along with an array of 20 vendors and freelancers.Lessons from the things she madeA marketing and sales team divided cannot standA brand that says something is more important than saying everything perfectlyExpertise matters more than everBuild for your audienceThe success of your team is YOUR successJoin us at our next virtual eventAI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1872389821359] – Tuesday, November 11th at 2 pm EDT. Discussed in this episodeMarketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://marketingsherpa.com/article/interview/marketing-experimentation]Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (podcast episode #137) [https://marketingsherpa.com/article/interview/authentic-brand]Analytics: Driving business value matters more than perfect models (podcast episode #133) [https://marketingsherpa.com/article/interview/analytics]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
