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Packaging and the consumer: A deep dive
Episode 4
Thursday, 9 April, 2026

Using fresh consumer data from Pro Carton’s 2026 packaging perceptions survey, Pro Carton’s Winfried Muehling, MM Group’s Birgit Hösch and RDM Group’s Krzysztof Krajewski discuss how recyclability, material choice and transparent communication influence purchasing decisions, brand loyalty and perceptions of fairness around issues such as shrinkflation with Elisabeth Skoda.Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe. 

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