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What can we learn from the Petaluma Reusable Cup project? With Loop Partners’ Carolina Lobel
Episode 7
Wednesday, 17 June, 2026

What can we learn from city-scale reuse pilots? In our latest Packaging Europe podcast, Victoria Hattersley spoke with Carolina Lobel, Senior Director at the Closed Lop Center for the Circular Economy, about the findings from the Petaluma Reusable Cup project and what new reuse projects the consortium has in the pipeline.Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.