An Agency Story

Author: Russel Dubree

First hand interviews of creative, digital, advertising, and marketing agency owners that have walked the talk of running an agency business. These are riveting stories of the thrill of starting up, hardships faced, and the keys to a successful business from agency owners around the world.
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Language: en-us

Genres: Business, Entrepreneurship

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From SNL Backstage to Franchise Front Stage - Elysium Marketing Group
Episode 175
Sunday, 1 February, 2026

Company: Elysium Marketing GroupGuest: Elyse LupinYear Started: 2015Employees: 11-25Starting an agency is hard. Starting one with a baby at home is even harder. In this episode, Elyse Lupin, Founder of Elysium Marketing Group, shares the real story behind building a food and franchise agency through uncertainty, motherhood, and constant industry change.Key TakeawaysWhy Elyse launched her agency with a nine-month-oldThe fear of narrowing your positioning and finding the right balance of focus and flexibility How a stronger team and clearer boundaries made leadership and family life more sustainable over time A thoughtful approach to AI: using it for efficiency without losing strategy, judgment, or voice Elyse’s simplest advice after 11 years: keep going, stay steady, and don’t get pulled too high or too low Want a more clarity and control for your agency in 2026? An Agency Story has three coaching spots available for 2026. Let’s see if one of those spots is right for you. Click this link to visit AnAgencyStory.com and click “Let’s Talk.”