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Strategy with JasonAuthor: Jason Harris
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Why “Blasting Leads” Is Killing Dealership Profits | Shift Into Profit Podcast ft. Jake Hales
Wednesday, 31 December, 2025
🔸 Too many dealerships are chasing new tech while ignoring the real problem: how their people actually communicate with customers. 🎧 In this episode of Shift Into Profit, Jason Harris sits down with Jake Hales to unpack what’s really broken inside modern dealerships — from lead response and spam filters to poor onboarding, weak leadership, and paper-based “processes” that don’t reflect real human behavior. You’ll hear why “blast marketing” no longer works, how AI is changing both customer outreach and customer defenses, and why dealerships must return to emotional communication, real conversations, and measurable in-person process execution. This episode goes deep on: • Why buyers ignore calls, texts, and emails more than ever • How AI is forcing sales teams to become more human, not less • The difference between transactional vs emotional communication • Why most dealerships train paperwork instead of people • How video builds trust before the customer ever shows up • What real coaching looks like for sales managers • How leaders should measure process instead of guessing • Why delegation, automation, and elimination are survival skills 🟡 For more on Siro, visit: https://www.siro.ai/ 👇 Subscribe for weekly conversations on people, process, and performance 👍 Like & share this episode with a manager who needs to hear it
