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AIMP: Nashville PubcastAuthor: Dime Collective
This is the Association of Independent Music Publishers, Nashville Pubcast. Hosted by Big Machine Music's Vice President Of Publishing, Tim Hunze. Bi-weekly, you'll be informed of issues in the world of music publishing, and gain insight as a songwriter maneuvering your career. For more information about the Nashville, AIMP visit www.aimp.org. Language: en Genres: Business, Careers, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Digital Strategy and Artist Branding in the Streaming Era with Tim Reynolds
Episode 13
Monday, 27 October, 2025
01:30 – How Tim Reynolds got his start in music and what led him to Big Machine.02:30 – What digital marketing actually means at a record label.03:49 – Who Tim’s key industry relationships are — from DSPs to social platforms.04:27 – The three pillars of digital marketing: artist content, digital partnerships, and fan relationships.06:02 – How a digital campaign starts: defining an artist’s brand and voice.08:12 – Turning creative vision into campaign strategy — how brand pillars become content.14:45 – Managing artist burnout and focus in a nonstop digital world.17:35 – Should artists focus on one platform or spread across many?18:58 – The difference between views and engagement — and which matters most.21:29 – Advice for artists who struggle with social media and content creation. The AIMP Nashville Pubcast is a DiMe Collective Production Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
