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Side Projects PodcastAuthor: with Clara Malley, Eli Williams, and Trey Taylor
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video episodes on YouTube.For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Daily News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Don’t Hate the Creator, Hate the Economy
Tuesday, 18 August, 2026
The creator economy has officially won, and periodic waves of influencer backlash have become a perennial feature of online discourse. Some recent examples include the “no influencers sign” in Nantucket, whether “hating influencers has become a socially acceptable way to hate women,” and talk of an influencer recession as the landscape becomes more crowded and competitive. To parse legit grievances from convenient moral cover for envy, we turned to the writer and strategist Ochuko who you might know from her newsletter “as seen on.” We discuss why waiting for the end of influencers is like waiting for the end of the Kardashians, where we’re at in the five stages of acceptance, capitalism, honor, meritocracy, and scrounging for scraps on TikTok Shop. IG: @sideprojects__YouTube: @SideProjectsPodcastSubstack: https://sideprojectsco.substack.com/ Hosted on Acast. See acast.com/privacy for more information.
