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Author: Evangel Oputa

Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S. With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
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Language: en

Genres: Business, Marketing

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Ep 26: AI Discoverability: How Brands Actually Get Found in 2025 & Beyond
Episode 26
Sunday, 30 November, 2025

AI Discoverability: How Brands Will Get Found in 2025 and Beyond Guest: Milana ThorntonJoin Evangel and special guest Milana Thornton from Ecco Consultants and Be AI Visible (BAIV) as they go into the future of AI discoverability. In this episode, learn how brands and businesses can optimize for AI search tools and get found in 2025 and beyond. Discover the shift from traditional SEO to AI visibility, and how to leverage social media, FAQs, and schema markup for better search results. Learn actionable steps and insights on ensuring your business shows up correctly on AI platforms like Chat GPT and Perplexity. This episode is packed with valuable tips and expert advice for businesses looking to stay ahead in the evolving digital landscape.00:00 Podcast Episode Brief with Milana Thornton: AI Discoverability: How Brands Actually Get Found in 202500:14 Introduction and Guest Introduction01:27 Understanding AI Discoverability03:19 Transition from SEO to AI Visibility05:39 Optimizing for AI Search Tools08:09 The Importance of Knowing Your Customers14:46 Research and Data Collection for AI Optimization18:56 Common Mistakes and How to Avoid Them21:10 Choosing the Right Platform for Your Marketing21:55 Balancing AI and Authenticity in Content Creation23:14 Ensuring Accurate AI Representation of Your Brand25:35 Case Study: Correcting AI Misconceptions27:40 Optimizing Your Website for AI Visibility34:05 Essential Tools for AI and SEO39:10 Future of AI in Search and Visibility41:40 Connecting with the Speaker