The Businessology Show

Author: The Businessology Show

Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: its time to get growing.
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Language: en

Genres: Business

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Embracing Value and Reframing Success with Caroline Johnson
Episode 186
Tuesday, 14 January, 2025

Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve successfully. It’s a conversation packed with actionable insights and a fitting conclusion to the legacy of The Businessology Show.