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SDRNews-HLHeadlines and Commentary from SDRNews Author: Andrew McCaskey
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Production Halt of SDRNews7 and SDRNews-HL
Thursday, 12 February, 2009
I need to put a production hold on the new short form programs that were introduced in December of 2008. They do not seem to be gaining traction from a subscriber standpoint that I need to balance the increased cost and effort of production. And that additional strain on resources could put the main SDRNews program in the lurch. This "production redirect" will enable efforts in two new directions: building up the long form CMSWeekly show and creating a Special Events Feed to allow RSS subscription of the videos,audio, and specialized content that comes out of event coverage for trade shows and seminars. In more normal times, (pre Reset-Recession) I would have continued to invest time and resources in the hopes that the word would spread through the regular SDRNews program and through listener recommendations. Given the current situation, I have to pull the plug and go to more productive tasks. Like in most things, you gotta hit your numbers. And this time I didn't. Thanks to the listeners who sampled the new programs. The framework is still there to turn the channels on again, but to do so will require some major ideas on how to get them to grow quickly and add to the business overall. Thanks for listening and giving the short programs a shot . And, thanks for helping SDRNews to grow. Tell your friends ;)
