The Data-Driven CMO

Author: Opera Solutions

Podcast by Opera Solutions
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Language: en

Genres: Business

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The Data-Driven CMO: BBVA Compass
Tuesday, 11 April, 2017

BBVA Compass’ Chief Marketing and Digital Sales Officer Jennifer Dominiquini talks with Opera Solutions’ John Kelly about the steep learning curve for CMOs in terms of the present technology swarm surrounding big business today. Dominiquini discusses how she works with her analytics and engineering teams to ensure data availability and transparency throughout the marketing organization.