Commercial Grade Podcast

Author: Christie Bishop

Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting commercial campaigns.
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Language: en

Genres: Business, Careers

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036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective
Episode 36
Tuesday, 22 October, 2019

Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales.