Peregrine Podcast: Marketing Leaders

Author: Peregrine Communications

The asset management industry faces a period of profound change. In our podcast we talk to marketing leaders from the world's leading asset managers about how they are working to position their brands for a very different future.
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Language: en

Genres: Business, Marketing

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Ep.15: Alex Gorokhov & Henry Jones
Episode 15
Friday, 24 October, 2025

In this episode, Alex Gorokhov talks to Henry Jones, Global Head of Content at EQT Group, at a moment when private equity marketing is undergoing a seismic change.The pair discuss how Henry's background from consumer to tech has enabled him to revolutionise EQT’s content strategy, building an industry-leading content hub in ThinQ, and organically doubling their LinkedIn following in under 12 months.