Brand Matters

Author: Misha Che

Podcast on how to develop and grow strong and meaningful brands. Hosted by Misha Che. In each episode we dive with our guests in different aspects of creating powerful brand strategies and executions. Bringing value to our listeners through new approaches, tools and technologies, that will drive brand mastering to the new levels.
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Language: en

Genres: Business, Marketing

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Branding Through a Philosophical Lens. Brand Strategy Talk with Yuri Negrebetsky @ Interbrand
Tuesday, 28 October, 2025

In this episode of the Brand Matters podcast, we talk with Yuri Negrebecki, a brand strategist and philosopher, to explore the intricate relationship between branding and various disciplines, including philosophy and music. They discuss the cultural differences in branding approaches between Russia and the West, the balance between timeless and adaptive branding, and the challenges of global versus local branding strategies. The conversation also delves into the role of AI in brand strategy, the significance of brand purpose, and the future of branding in an ever-changing world.TakeawaysBrand creation and composition share fundamental similarities.Cultural differences significantly impact branding strategies.Timeless branding must adapt to modern challenges.Global brands often struggle with local adaptation.A brand refresh without internal change is ineffective.Russian digital brands have global potential.AI can optimize but not replace human creativity.Empathy remains a unique human trait in branding.Brands with a clear purpose tend to perform better.The future of branding will require a focus on humanity."Branding is about stability and timelessness.""The biggest challenge is how to stay human.""People need people, not just AI."Chapters00:00 The Intersection of Branding and Philosophy02:35 Cultural Differences in Branding05:27 Timeless vs. Adaptive Branding07:56 Global vs. Local Branding Strategies10:40 Common Mistakes in Brand Reinvention13:19 The Potential of Russian Brands16:05 AI's Role in Brand Strategy18:44 The Importance of Brand Purpose23:19 Finding and Activating Brand Purpose27:33 The Future of Branding in a Changing World