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Everything is LogisticsAuthor: Blythe Brumleve
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy. 132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight. Language: en-us Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why Most Podcasts Stall: Consistency, Completion Rate, Better Packaging
Tuesday, 27 January, 2026
4.6 million podcasts exist. Only a tiny slice stay active. The difference isn’t gear or luck. It’s whether you respect the listener’s attention (and measure it).In this episode, I’m joined by my husband (and longtime podcaster) Badr Milligan to recap what we learned at Podfest Orlando and how to apply it to your company’s show.Takeaways:Track completion rate (aka average consumption). It tells you what’s working way faster than download counts.Fix your first minute. Say what the listener will get, then get to it.Stop “one recording, everywhere” thinking. Audio and video need different context and editing.Consistency is a moat. Most shows quit. That’s the opportunity.Build diehard fans you can identify and activate, not a random pile of downloads.Fav quote from the episode: “It’s never been easier to make content, but now you have to make the editorial choice of what you’re going to produce, and why?”Links: Badr's podcast, The ShortboxJax Podcasters UnitedPodfest websiteWatch this episode on YouTube Feedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
