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The Digital PR PodcastAuthor: Propellernet
The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernets very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts. Make sure to tune in every month for the latest trends, expert insights, and actionable tips for all things PR. We cant wait for you to join the conversation. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#42 AI and the Future of Journalism with Harriet Meyer
Episode 11
Wednesday, 18 March, 2026
Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editorial workflows. From research and analysis to campaign planning, disclosure, trust and responsible use, Harriet shares where AI is genuinely useful, where it is mostly noise, and why human judgement still matters more than ever. If you're working in PR, media or content and trying to work out where AI fits into your day-to-day, this episode is a great place to start.Check out Harriet's AI for Media newsletter.00:37 – What has actually changed in journalism?03:04 – Spotting AI early05:21 – Excitement, fear and scepticism09:17 – Where AI is genuinely useful right now12:18 – Tool overwhelm and where to start16:45 – Better use cases for agencies and teams23:34 – The biggest risks of AI misuse35:31 – Where humans still outperform AICheck out the full episode transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.
