The Digital PR Podcast

Author: Propellernet

The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernets very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts. Make sure to tune in every month for the latest trends, expert insights, and actionable tips for all things PR. We cant wait for you to join the conversation.
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Language: en

Genres: Business, Marketing

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#41 How AI Is Changing the Journalist–PR Relationship with Rosie Taylor
Episode 10
Wednesday, 18 February, 2026

Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explore the rise of AI-generated content, fake experts and increased verification pressures in newsrooms, alongside what this means for trust, pitching and media relations. Rosie shares what makes a pitch stand out, why exclusives and relevance matter, and how relationships are now built through strong stories rather than schmoozing. They look at responsible uses of AI in PR, the importance of audience-first storytelling, and why authenticity and human connection are becoming the industry’s strongest differentiators.00:00 The Evolving Relationship Between Journalists and PRs02:53 Navigating AI in Journalism12:07 Leveraging AI for Better Storytelling14:44The Future of Journalism and AI24:13The Challenges of Authenticity in Journalism29:00 Transparency in AI Usage for PR Professionals32:20 The Impact of Fake Experts on Journalism39:46 The Human Element in PR and JournalismCheck out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.To check out our socials and other useful links click here.