Retail and Social: Exploring The Connection

Author: Ryan Rogers & Isaac Brody

Join us on The Retail & Social: Explaining the Connection Podcast as we exchange ideas and explore the intersection of selling CPG brands at retail and leveraging the power of social media. Born from a conversation between a former buyer at Target and the owner of a social media agency, we dive into captivating conversations and insights from subject matter experts representing different personas within the CPG industry.
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Language: en

Genres: Business, Marketing

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S2 Ep 7 Retailer Report Card
Tuesday, 12 March, 2024

Isaac discusses the social influence scorecard created by him and his team at Socialike. The scorecard focuses on midsize retailers and their ability to help CPG brands. Isaac explains that retailers can be considered influencers, as they already have a social following and a level of trust from consumers. The scoring methodology takes into account factors such as the number of stores, follower count, engagement rate, and the quality of community management. The top five retailers on the scorecard are Green Natural Foods, Kimbertons, Deer Bergs, Harmons, and Fresh Thyme. The conversation concludes with a discussion on personal shopping habits and appreciation for the report.