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In The Business Of SomethingAuthor: Ad Club of Edmonton
The advertising industry is hard-to-describe. It's a tight-knit community, a pressure cooker, and a two-hour lunch all rolled into one. Listen and learn about the business called advertising from some interesting humans we think are pretty cool. Hosted by the Advertising Club of Edmonton (ACE). Language: en-ca Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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In The Business Of: Sonic Branding with ATB
Episode 5
Tuesday, 30 September, 2025
On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable.From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through the creative journey of finding ATB’s brand voice through music. They discuss why sonic cues are eight times more effective than visual logos, how consistency in sound helps stretch marketing dollars further, and why banks—yes, banks—have more to say (and sound like) than you might think.Whether you’re a marketer, a creative, or just someone fascinated by the way sound shapes emotion, this episode offers a behind-the-scenes look at how ATB turned music into a powerful branding tool.
