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Beyond Marketing - The Podcast.Author: MG Empower
We believe marketing isnt just about brands, its about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that dont make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Whos really behind it all? And in that question, we reveal what truly goes #BeyondMarketing. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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S5 Ep 9 | It’s Not Just Luck: The Strategy Behind Winning 160 Cannes Lions
Episode 9
Wednesday, 7 January, 2026
In this episode of Beyond Marketing, The Podcast, our host Maira Genovese, Founder & CEO of MG Empower, sits down with a true icon of the creative industry: Eduardo Maruri, the man behind 160 Cannes Lions, Founder & Creative Chairman of Maruri Agency. But this conversation goes far beyond the trophies.From launching his own agency in Ecuador at just 23, to being elected to Congress and leading a football club, Eduardo has lived many lives. He shares the real strategy behind building an award-winning agency, the mindset it takes to consistently win on the global stage, and the creative discipline that turns ideas into impact.We unpack the formula behind a Cannes-worthy submission, why AI won’t replace great ideas, but might expose mediocre ones, and how Eduardo and Maira both navigated the high-stakes world of agency acquisitions (and the emotional rush that came after).This is a masterclass in creative leadership, business growth, and building a legacy through craft.
