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VHMA Manager to ManagerAuthor: Veterinary Hospital Managers Association
For over 30 years, the Veterinary Hospital Managers Assn has worked to offer support and education for those who manage veterinary practices. The VHMA M2M podcast series is designed to tackle timely situations that are universal in practice. Listen for this month's advice from experts in the trenches. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Digital Recruiting: Mastering Hiring Through Social Media and Your Website
Episode 81
Thursday, 11 December, 2025
I am joined not by one but by two guests this week - both from Everhart Veterinary Medicine. Kristy Ballwanz, Practice Manager of the Cross Keys location, and Niki Abendschoen, Director of Marketing and I.T., come on to the show to talk about how they have used their website and social media presence to improve their hiring and recruiting efforts, explaining that they wanted to showcase the culture and values of their practice to attract candidates who would be the right fit for them. On their website, Everhart includes detailed job descriptions for each position so that applicants know exactly what is expected of them. Kristy notes that this has been incredibly helpful, as one recent hire mentioned she had reviewed the job description and core values ahead of her interview, showing she was a good match for their practice culture. Listen in as both Kristy and Niki share some of the positive results that they have seen from their digital recruiting efforts, highlighting that the quality of applicants has improved, with candidates demonstrating a deeper understanding and alignment with Everhart's culture and values. This helps tremendously with the onboarding process, as new hires already know what to expect. Niki also describes Everhart's approach to social media, saying they try to keep it fun, engaging, and representative of their team and values. They highlight their team members, events, and the unique features of their different locations, with Kristy adding that they also use social media to build relationships with their community, showcasing things like their annual "Veterinary Olympics" that clients get excited about. Kristy and Nikki are in agreement that this transparent, community-focused approach to recruiting is beneficial not just for Everhart but also for the veterinary industry as a whole. By attracting employees who are passionate about the practice's mission and values, Everhart is building a truly engaged team that provides excellent patient care and client service! Show Notes: [2:48] - Kristy explains how Everhart has added job descriptions, core values, and culture details online to attract the right hires. [4:51] - We learn that Everhart posts detailed job descriptions online to help applicants assess fit before applying. [7:29] - Niki reveals how their social media stays upbeat, showcasing team culture, patient joy, and each hospital's specialties. [10:33] - Kristy stresses the importance of building relationships within your community. [13:50] - Hear how Everhart uses social media and videos to showcase workplace culture. [16:46] - Kristy describes how each practice's themed photo wall encourages friendly competition, and clients love it. [19:52] - Kristy stresses that candidates seek purpose and community, not just paychecks, something which Everhart highlights. [22:04] - When it comes to onboarding, a strong online presence helps attract candidates who already align with your culture. [24:57] - Attitude ultimately outweighs skill, which is why toxic hires are rejected to protect team culture and shared values. [26:49] - Kristy and Niki talk about how emphasizing core values in hiring strengthens team cohesiveness. [29:45] - Kristy and Niki close with some helpful advice, such as making sure that your online content is consistent and strengthens your work culture. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin Everhart Veterinary Medicine Web Page
