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Jonny Ross Fractional CMOGetting marketing done Author: Jonny Ross
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to find experts across many different business fields and bring their inspirations and learning tips right into your ear! Find Jonny over at: His website https://jonnyross.com On LinkedIn https://www.linkedin.com/in/jonnyross/ or on Twitter https://twitter.com/jonnyross. He is also Founder of https://fleek.marketing and also runs a local Yorkshire Business Club https://www.facebook.com/groups/TheYorkshireBusinessClub/. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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#133 Should You Learn Website Design? UK Online Trends, AI Search & Smarter Website Tools
Episode 133
Thursday, 18 December, 2025
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking: Should I invest time learning website design, or focus my energy elsewhere? The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution.The episode also examines Ofcom's groundbreaking 2025 Online Nations Report, which highlights seismic shifts in how UK audiences discover and consume online content. With AI overviews now reducing click-through rates by almost 50%, and Google Maps emerging as the "High Street of the digital world," the implications for website strategy are profound. Jonny and Pascal break down exactly what these trends mean for your content, visibility, and 2026 marketing plan.Finally, the hosts share two powerful productivity tools for website managers, plus actionable website adjustments you can implement this week to improve user experience and data capture.If you manage a website, create content, or lead digital marketing for your organisation, this episode provides the clarity and direction you need heading into 2026.❓ Should I Learn Website Design to Better Manage My Website?Training is valuable, but clarity on what to learn and why is essential.Design skills vs management skills are different: Understanding design helps you brief and challenge suppliers, but doesn't mean you should design yourself.Strategic knowledge beats tool proficiency: Focus on learning messaging, structure, accessibility, user intent, and customer journey mapping over specific design software.Time is your most valuable asset: Consider whether your time is better spent designing or delivering your core business expertise.Create a learning plan for 2026: Map out skills development over 3-6-12 months aligned with your business strategy, rather than reacting to immediate challenges.Upskilling enables better collaboration: The more you understand what's achievable, the better you can brief designers, developers, and agencies.Ask yourself: Will this training help me be a better strategist, or just a busier technician?❓ What Does Ofcom's 2025 Report Tell Us About Online Behaviour?Based on Ofcom's 114-page Online Nations Report 2025, Jonny and Pascal highlight critical insights every website manager must understand:https://www.ofcom.org.uk/media-use-and-attitudes/online-habits/from-apps-to-ai-search-how-the-uk-goes-online-in-2025 Key Statistics & Trends:Adults now spend 4.5 hours online daily, up 10 minutes from last year, reversing the previous plateau.77% of online time happens on smartphones, mobile-first design is non-negotiable.Top 3 apps: WhatsApp, Facebook, Google Maps, with Google Maps dubbed the "High Street of the digital world" reaching 78% of UK...
