The IDI

Author: Valuate Health Consultancy

The IDI is a podcast by and for market access professionals. Each episode, we conduct in-depth interviews to get payer insights that help you optimize your value strategy and commercialization and give people access to the heath care they deserve. The IDI is presented by Valuate Health Consultancy. Follow Valuate on LinkedIn or visit us at ValuateHealth.com to learn more.
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Language: en

Genres: Health & Fitness, Life Sciences, Medicine, Science

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Message Testing and Market Access
Episode 26
Tuesday, 30 April, 2024

What message is your prescription drug delivering?Before manufacturers debut a new prescription drug they need to create a strategy to optimize coverage and commercialization. But part of that strategy consists of crafting a message that resonates with patients, providers and payers. And that’s where a lot of manufacturers get tripped up. Alex Mindlin of Valuate Health joins The IDI to explain how she validates manufacturers’ value messaging by combining strategic content and market research -- what she calls “creative market research.”Follow Alex on LinkedIn.Follow Valuate Health on LinkedIn or on the web.