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Gym World WorldwideAuthor: John Franklin
Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs. Language: en Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Haylin Alpert on Why He’s Opening a Second Gym for Adults Over 50.
Thursday, 29 October, 2026
🌎 Haylin Alpert, owner of Core Principles Personal Training in Stamford, Connecticut, returns to the show to break down how he built a sold-out, $750K-a-year gym for people 50 and older inside a corporate office building, and how he’s preparing to open a second location.P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down ways to make money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don’t miss out.📱 Socials:Core Principles Personal Training (Website): https://coreprinciplespt.com/Core Principles Personal Training (Instagram): https://www.instagram.com/coreprinciples_pt/🔥Show Notes0:00 — Intro & welcome back, Haylin Albert of Core Principles Personal Training2:30 — A gym inside a corporate office building, and the lease that gave him room to make mistakes5:53 — Why Meta ads became his main lead source for 10 years6:35 — The pivot to serving only people 50 and older8:54 — What changed after he niched down11:28 — Why communication skills matter more than special training methods12:14 — The studio caps at six people, and why that speaks to members’ fears13:01 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)13:52 — The 14-day Forever Strong Kickstart and week-to-week memberships16:20 — What makes this group stick around18:26 — Sold out at about 130 members, 50 sessions a week, and roughly $750K in revenue19:54 — Why expand after 12 years of a comfortable, sold-out gym23:42 — How he’s funding the second location26:08 — Making a 3,800 sq ft space feel small and intimate27:18 — The pre-sale: hard hat tours, pavement pounding, and physical therapy clinics29:04 — The founding offer: 8 sessions for $159 with a bigger discount for finishing them30:19 — The lead coach who ghosted, and why he plans for things to go sideways32:34 — Outro: where to find Haylin33:15 — Run a successful gym with Kilo (visit https://usekilo.com/gw)
