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The Hero ShotAuthor: The Hero Shot Podcast
The Hero Shot is a new podcast brought to you by Butter, a creative agency based in LA. Host, Judson Morgan - Chief Creative Officer at Butter and CEO of an 8 figure eCom brand - specializes in brand storytelling through content on Amazon, Shopify, and beyond. Each episode, Judson sits down with gurus in the space to uncover the best strategies to tell the story of your brand that drives results. After spending 15 years making films in Hollywood and scaling his own brands Judson brings a unique perspective to the conversation. Join us and stay on the cutting edge. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Hook Customers On Amazon | Interview with Chelsea Cohen
Episode 6
Monday, 8 November, 2021
Chelsea Cohen is Co-Founder of SoStocked, an agency that helps Amazon Brands navigate the challenges of inventory management. Chelsea comes from a prolific background in copywriting which has allowed her to bring a unique vision into listing copy and brand positioning on Amazon. This episode is all about copy. Be it for your product listing or positioning your brand as a whole, Judson and Chelsea discuss best practices for copywriting. They also touch on how to hook a customer in a competitive marketplace.
