Colours of Social Media

Author: Enoch "RobotBoy" Appiah Jr.

Hosted by Enoch "RobotBoy" Appiah Jr., this vibrant podcast explores the dynamic world of digital marketing. Discover trends, strategies, and tools to help individuals and businesses connect, engage, and thrive. Each episode features expert interviews, practical tips, and insights to help you stand out and make an impact. Whether you're a marketer, entrepreneur, or creative, Colours of Social Media Podcast brings you the knowledge you need in your journey in #DigitalMarketing.
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Language: en

Genres: Business, Marketing

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Danny Greeff on Why Agencies Are Missing the Performance Advantage
Friday, 27 February, 2026

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, @DannyGreeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic media landscape.Key takeaways:- The intertwined origin stories of RebelRebel and social display innovation- Why agencies must break down silos between creative and distribution teams- How Africa’s digital ad market is evolving amid global competition- Mindset and education shifts needed for agency success- Real-world lessons from the Hungry Lion case study- Actionable steps for agencies to lead with social displayDiscover how integrating social display can unlock new creative and performance potential. Reflect on your current strategies—and watch the full conversation: https://youtu.be/jWFOxiJ_tIo----Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy---00:20 Introduction to Social Display Advertising02:06 Founding of RebelRebel and Its Connection to Social Display05:05 State of Digital Advertising in Africa08:04 Introduction to Social Display12:24 The Importance of Education in Social Display15:28 The Shift in Consumer Behaviour Towards Social Media20:15 Case Study: Hungry Lion's Expansion25:00 The Double-Edged Sword of Being First to Market27:00 Practical Steps for Agencies in Social Display30:00 The Rise of Social Display in Africa31:00 Mindset Shift for Agencies in Social Advertising