CIPR Engage Podcast

Author: ciprengage

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.
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Language: en

Genres: Science, Social Sciences

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Causing the right kind of trouble: overcoming bias in decision-making
Episode 20
Friday, 7 November, 2025

In this episode of Engage, host Ben Verinder, managing director of Chalkstream, explores a critical question for every PR professional: how can we help organisations make better decisions? Joined by Dr Jon White, consultant in public relations and organisational development, and Shayoni Lynn, CEO and founder of behavioural science communications consultancy, Lynn Group, the conversation examines the biases that undermine even experienced leaders and the unique role communications professionals can play in challenging flawed thinking. From Apple's decade-long Project Titan initiative to groupthink in the 2008 financial crisis, the panel discuss how cognitive shortcuts often lead to costly mistakes. The conversation also tackles contemporary challenges facing the profession, including bias in AI systems, the ethics of applying behavioural science in communications, and issues of ageism within PR itself. Resources mentioned in this episode: CIPR's Behavioural Science training collection Government Communication Service - Guidance Lynn Global's library of articles, updates, and case studies on using behavioural science to improve lives CIPR members can earn 5 CPD points for listening to an episode of Engage. Share your thoughts about this episode and your experiences on LinkedIn using #CIPREngage and tagging @CIPR_Global