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Garrett Gaudet PodcastJoin Garrett Gaudet as he shares his thoughts on dance music, business & marketing. Author: Garrett Gaudet
How do the worlds most iconic brands win, and why do others fail so publicly? Welcome to The Garrett Gaudet Podcast, your monthly deep dive into the intersection of marketing strategy, customer experience (CX), and entrepreneurship. Hosted by Marketing & CX Consultant Garrett Gaudet, this show moves beyond the fluff to provide a high-level analysis of the companies making headlines. Whether were breaking down a brilliant viral campaign or diagnosing a catastrophic CX failure, every episode is designed to give entrepreneurs and marketing enthusiasts actionable takeaways they can apply to their own ventures. What you can expect each month:Real-World Case Studies: An autopsy of current business headlines to see what worked and what didn't.CX Audits: Practical insights on how to improve the customer journey to drive loyalty and revenue.Entrepreneurial Strategy: Hard-earned lessons on building and scaling a brand in a crowded market.Stop guessing and start analyzing. Subscribe to master the art of the customer experience and elevate your marketing ROI. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What Happened to WestJet?
Episode 9
Friday, 9 January, 2026
In this episode of The Garrett Gaudet Podcast, I enter the conversation that’s got Canadians talking: WestJet’s viral bad-legroom video. A TikTok showing a family struggling to fit their legs under the seat on a newly reconfigured WestJet Boeing 737 has racked up over a million views — and sparked serious debate about comfort, safety, and how far airlines can push cost-cutting without isolating travellers. I discuss what’s happening with WestJet’s new seating layout, why the legroom is so tight, how the airline is responding, and what air passenger advocates are saying about the need for regulation.Next, I investigate the rise of Flair Airlines — Canada’s low-cost airline that is innovating quickly to become a legitimate long-term competitor for all Canadian airlines. Flair has made headlines for its reliability, solid completion rates, and rock-bottom fares, carving out space against legacy players. I make direct comparisons to WestJet’s strategy and why it might be time to seriously consider Canada's Most Reliable airline, Flair, for your next flight. Connect with Garrett GaudetInstagram: https://www.instagram.com/garrettgaudet/ YouTube: https://www.youtube.com/@garrettgaudetEmail: podcasts@strobecreative.comWebsite: https://www.garrettgaudet.com/
