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The ThickeningAuthor: TCFStyle Media
A new podcast from The Curvy Fashionista! The Thickening Podcast centers the lived experiences of fat women and fat people across gender spectrums celebrating all that makes us who we are. Led by two fat acceptance activists and plus size influencers, The Thickening Podcast is an audio series navigating fat folks in pop culture, identity, politics, fashion, and everything in between as we continue to use our conversation to shake the room! Join hosts Danni (Amapoundcake) & Toni (FatBlackLuxury) as they take us on a wild ride this season! Catch new episodes each and every Wednesday! Produced by Mickey Leon & Armstrong Media Company Language: en Genres: Arts, Fashion & Beauty Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The ROI Of Representation
Episode 13
Thursday, 23 December, 2021
One of the challenges the plus size community has faced for years is proper representation when it comes to brands and the companies with whom we choose to spend our money. Several retailers have expanded their offerings for plus in the past few years. It seems that while major strides have been made with the number of plus size offerings that have become available over the years, some retailers are still missing the mark when it comes to what actually matters to their customers. What will it look like on ME or a body that looks like MINE? Plus size shoppers, like anyone else, want to see what clothing will look like on bodies that resemble their own. When a brand boasts offerings up to a size 26, but only use models that stop at a size 16/18, that feels a bit disingenuous. It sends the message that larger bodies are good enough to give a brand their money, but not good enough to be represented in their ad campaigns or on their social media platforms. On this week's episode of The Thickening, Toni, Danni and a few special guests, tackle this issue head on! Plus size influencers Saucye West, Marcy Cruz, and Marie Denee drop in to discuss The ROI (return on investment) of Representation. A discussion on brands that cater to the plus size demographic and what they are doing right and wrong. TOPICS Where do the Brand's bottom line and the consumers wants and needs intersect? Many brands fall short of giving the plus size community what we want or what we need. They even fall short of defining their stance and position when it comes to the needs and wants of their plus size consumers. What can they do to better serve their customers? As customers we often share feedback with brands via social media, videos, and email. More often than not, it seems as though our voices are not being heard. What steps could brands take to show their customers that they are listening to our wants and needs? Follow Our Team on Social Media! TheThickeningPod Toni (Co-Host) Danni (Co-Host) Mickey Leon (Producer) Marie Denee (Creator Of The Curvy Fashionista) The Curvy Fashionista Need to Catch Up? Check out past episodes and subscribe!
