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Welcome to the weekly MormonNewsRoundup where Al & Dives ruminate on the great and spacious Beehive!Author: Mormon News Roundup
Dives and crew are to enlighten the world with all the best weekly updates on what's going on in Mormondom! We embrace controversy because we know our listeners crave hearing all the latest LDS news. We bring you all the facts mingled with insightful opinions of the hosts. A humorous and entertaining podcast looking at LDS related current events. We find the news articles that you just can't find anywhere else. Failing to listen to this podcast is a major victory for Satan! So please join us in the great and spacious beehive where no loud laughter is allowed! kolob@mormonnewsroundup.org Language: en Genres: News, News Commentary Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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They Said “I’m a Mormon.” We Said “I’m an Ex-Mormon.”
Friday, 27 March, 2026
In 2010, the LDS Church launched the “I’m a Mormon” campaign—a sleek, high-budget public relations effort designed to normalize Mormon identity and counter negative stereotypes. Through billboards, ads, and professionally produced videos, members introduced themselves by name, profession, and family role before confidently declaring, “I’m a Mormon.”The message was clear: Mormonism was diverse, optimistic, mainstream, and culturally safe. What was less visible were the distinctive doctrines, historical controversies, and institutional practices that didn’t fit the brand. Critics later argued the campaign wasn’t transparency—it was image management.Then, in 2018, church leadership abruptly reversed course, discouraging use of the word “Mormon” altogether—effectively disavowing the very branding the campaign had spent years promoting.Ex-Mormons responded in their own way.The “I Am an Ex-Mormon” movement emerged as a grassroots counter-campaign, replacing polished talking points with lived experience. Former members shared stories of doubt, harm, loss, growth, and awakening—often at great personal cost.This video is a compilation of some of my favorite Ex-Mormon vignettes from that era. These are real people, from all walks of life, living full and happy lives—telling their stories in their own words.No rebranding.No corporate messaging.Just truth.I hope you enjoy.Please consider making a donation by joining our Patreon https://www.patreon.com/MormonNewsRoundup Email: kolob@mormonnewsroundup.org Website: https://mormonnewsroundup.org/ TikTok: https://www.tiktok.com/@mormonnewsroundup Instagram: https://www.instagram.com/mormon_news_roundup/ Facebook: https://www.facebook.com/profile.php?id=100093511869924 X: https://twitter.com/NewsMormon New episodes LIVE every Sunday and Monday nights at 9:30PM ESTPlease like and subscribe and hit the notifications bell. Remember remember, no unhallowed hand can stop this podcast from progressing!The Mormon News Roundup is NOT affilated with the Church of Jesus Christ of Latter-day Saints.
