The Bond. Marketing and Sales.

Author: Imogen Arnold-Dunk and Stuart Poignand

The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in todays hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.
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Language: en

Genres: Business, Marketing

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HOW GEO is transforming marketing and sales
Episode 1
Monday, 6 October, 2025

This episode explores how Generative Engine Optimisation (GEO) is reshaping marketing and sales. Hosts Stu and Im explain how to optimise content for AI engines like ChatGPT. They highlight the shift from keyword rankings to answer-based visibility. GEO helps brands get cited in AI responses—not just ranked in search.