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The Marketing RemixAuthor: Red Door Interactive
The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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American University and the Future of Higher Education Marketing
Thursday, 16 April, 2026
Most marketers are still experimenting with AI. Today's guest didn't experiment. She transformed an entire business school around it. Poets and quants called it the most consequential AI transformation in business education. So what does that actually mean operationally? And what happens when a CMO decides AI isn't a tool, but infrastructure? Today, we're joined by Katya Papova, Chief Marketing Officer at the Kogod School of Business at American University. We'll look at: What problem are you really being hired to solve as a CMO? What did managing 200-plus brands teach you about scale and discipline? What changes when you move from corporate marketing into higher education? What does AI transformation actually look like inside a marketing team? How do you integrate AI without breaking what already works? What are marketers getting wrong about LLM visibility? How should teams measure answer engine visibility? Where is the modern CMO role headed next? What is overhyped, and what are marketers still not paying enough attention to? Which AI tools are actually worth using right now? What skill or practice will matter most over the next 24 months? Final thoughts & key takeaways
