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It's All Just a Bunch of BSAuthor: Nick Hobson
Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied "in the wild". Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more. The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it there's something for you in this show. Language: en Genres: Business, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Episode 61 with APEX: Building Relationships with Brands and Businesses
Episode 61
Wednesday, 24 March, 2021
Emotive Technologies is a technology-based research company that - in just over two years - has quickly mobilized to develop APEX, a world-class SaaS-based scoring capability to help brands understand and navigate changing business landscapes and audience expectations. Collaborating alongside on some of the brightest minds in academia and working with some of the most well-known brands, Emotive's defines, tracks and helps strengthen audience engagement for organizations across industries. Nick Bond has made a cåareer understanding people. After graduating from the University of Calgary, Nick decided to focus his energy on the data and analytics side of the industry. Earning his stripes for the first seven years of his career in market research with Ipsos, Nick moved to FGL Sports – part of the Canadian Tire Group – to take a leadership role on the strategic marketing planning team on behalf of well-known brands such as Sport Chek, Atmosphere, and Sports Experts in Quebec. After 5 years, Nick was lured to the agency world and began his foundational work on defining, measuring, and tracking audience engagement.
