BECOME Empowered

Author: Sabine Kvenberg

The podcast BECOME Empowered features interviews with successful individuals from various industries, delving into their personal and professional journeys and the strategies they've used to achieve their goals. The podcast aims to inspire listeners to take steps towards reaching their own aspirations and becoming the best version of themselves.
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Language: en

Genres: Education, How To, Self-Improvement

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Your Message Matters: Guerrilla Publicity Secrets with Jill Lublin
Episode 201
Thursday, 15 October, 2026

What if the biggest thing standing between you and more clients isn’t your budget but your willingness to be seen?In this episode, Sabine (recording from Germany, fresh from the Frankfurt Book Fair!) sits down with Jill Lublin: publicity strategist, international speaker, consultant, and four-time bestselling author. Jill went from law school to the rock-and-roll world of independent record labels, where zero-budget promotion taught her the creative “guerrilla” tactics she now teaches entrepreneurs worldwide.In this episode, you’ll discover:The #1 publicity mistake (hint: it’s doing nothing)Why “you” statements beat “I” statements when pitching mediaHow to use National Day Calendar to create timely, newsworthy anglesThe “Use Everything You’ve Got” principle, and how one client landed in the Denver Post twiceHow a conversation with a yawning stranger at Frankfurt opened the door to a German translation of GumptionThe “Who Question” and Jill’s “meet three, deepen three” networking ruleReturn on Kindness (ROK) and why kind companies create more abundanceWhy publicity is now how AI, podcast hosts, and event planners find youConnect with Jill Lublin:Join her Publicity Challenge: jilllublin.com/startConnect with Sabine Kvenberg:SabineKvenberg.comYour message matters. Share it, share it, share it. 💛