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Digital Marketing Masters PodcastAuthor: Matt Rouse
Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Live Is the New Real in the Age of AI with Keith Bilous
Episode 281
Thursday, 23 April, 2026
In this live-recorded episode of Digital Marketing Masters, I sit down with Keith Billis to unpack why going live—consistently, at the same time, with real human presence—is a powerful antidote to an AI-saturated, deepfake-capable world. We explore how repetition builds trust, why morning shows are an untapped, high-leverage format for creators and brands, and how structure and format can outlast any single host to create scalable IP. Keith shares his journey building Mornings in the Lab, his MITL Studio network, and the ConversationOS platform designed to launch formatted live shows in under 90 seconds—all with an eye toward blending human hosts and intentional AI characters without creating “AI slop.”We also dig into audience engagement in real time versus prerecorded podcasts, the fear and risk of going live (and how to mitigate it), localization opportunities, and the compounding effects of simply showing up. From creators battling burnout to enterprises wanting to own their narrative in a noisy landscape, this conversation lays out both a mindset and a playbook: commit to the habit, build a repeatable format, and use AI as an enhancer—not a crutch—to create trustworthy, living content.MiTL: https://www.mitl.studio/ Looking for a podcast guest? Author Matt RouseHook Digital Marketing | Hook Digital Marketing CanadaMarket your local business on autopilot: SMB Autopilot
