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132. How Mondelez moved beyond one-off launches to build innovation that lasts
Episode 132
Wednesday, 4 February, 2026

On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf.

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