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Advertising Not a Funny BusinessAuthor: Snigdha Bose
Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy. If you want to join Advertising, brace yourself for the Jolt of Disillusionment. Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture. By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business. For you, I deconstruct it all in this podcast. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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[Brand] What's NOT An Insight?
Episode 1
Tuesday, 1 March, 2022
As a Planner in Advertising, you need to don many hats. Dig for the truth like a Detective. Build a logical argument like a Lawyer. And move hearts with your insight articulation like a Songwriter. But you'll find 5 imposters on your way that pretend to be Insights. In this episode, I show you how to turn these Imposter-insights into Actionable-insights with your multi-archetype personality of Detective-Lawyer-Songwriter. For more regular updates, you can find me on Instagram @advertisingnotafunnybusiness and on Linkedin as Snigdha Bose.
