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Your Intended MessageAuthor: George Torok
Better communication skills will advance your career and business. Are you ready to enhance your understanding and results from better communication? Listen to learn how to deliver Your Intended Message. Are you willing to cross-examine communication from various perspectives? Would you like to deliver your intended message more effectively? Listen to Your Intended Message to gain a powerful advantage in your ability to convey your message to your audience, team, clients or marketplace. Learn from the mistakes and success of communication experts from around the world from different scenarios. Imagine what that means to you when you improve the success of your next conversation, presentation or message. Language: en Genres: Education, How To, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Sell Outcomes, Not Services: Robin Waite
Episode 256
Thursday, 10 April, 2025
The Emotional Secret to Better Sales Conversations Why Raising Your Prices Could Be the Fastest Way to Grow Your Business Episode 252 (Robin is based in the UK) ----- In this conversation, we explore: Why so many business owners undercharge—and how to fix it How fear of rejection limits pricing and profitability The fastest path to growing your business (hint: it’s not more marketing) What it really means to sell results instead of services How to confidently handle pricing conversations The emotional dynamics of selling and buying Why shouting into the void (aka social media) doesn’t work The five stages of market awareness every buyer goes through How to identify client pain points and use them in messaging How to build a business model that’s both sustainable and scalable ----- About our guest, Robin Waite: Robin is founder of Fearless Business and author of "Take Your Shot" a guide to grow your business, attract more clients ad make more money. He has surfed 12 foot waves in Morocco and ridden his bicycle downhill at 52.5 mph. You can get your free hard copy of his book at https://www.fearless.biz/tys ----- Key Learning Points Raising prices is often the fastest path to growth Most businesses undercharge and oversell features instead of outcomes Emotional resonance is essential in sales conversations Fear of rejection holds back price increases Sales and pricing confidence grows through practice Prospects go through five stages of awareness – don’t rush the sale Your messaging should speak more about the client than yourself Identify and speak to client pain points clearly Marketing is more effective when it follows structure, not desperation It’s crucial to communicate the ROI in client terms – money, time, or fulfillment ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
