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Market Like a Badass with Kristin McFarlandMarket Like a Badass with Kristin McFarland Author: The Source Marketing Group
In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer. I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph
Tuesday, 7 April, 2026
In this episode of Market Like A Badass, Kristin welcomes Garrett Rudolph, Editor in Chief of Marijuana Venture magazine, one of the cannabis industry's most respected B2B publications. As a journalist, editor, and event producer behind the Interchange series, Garrett sits at the intersection of cannabis media, retail, and wholesale, giving him a front-row seat to what's working (and what's not) for brands trying to get their message out.Garrett pulls back the curtain on what actually makes a cannabis story worth covering, why most brand pitches miss the mark entirely, and how businesses with limited budgets can build a realistic, consistent media strategy without hiring a PR firm. From crafting the perfect pitch to maximizing a placement once it finally lands, this episode is a masterclass in earned media for cannabis and ancillary brands ready to stop flying under the radar.Then Kristin and Garrett square off in a round of "Ass or Badass" — reacting to the hottest headlines across the industry, from a Michelin-starred restaurant collab with craft cannabis growers to Shopify's alleged double standard with Seth Rogen's Houseplant brand, and more.On this episode, you will:Learn what editors at top cannabis publications actually want to see in a pitch — and the red flags that get you ignored instantlyDiscover how to build a sustainable earned media strategy with limited time and no PR budgetHear why credibility still drives media opportunities — and how to maximize coverage once you finally land itQUICK LINKSConnect with Garrett: LinkedInCheck out Marijuana Venture: www.marijuanaventure.comFollow Kristin: www.sourcemarketinggroup.com | LinkedInSubscribe: Apple Podcasts | SpotifyThis is a bonus episode of Market Like A Badass — outside our usual seasonal themes, but too good to keep in the vault.
