Market Like a Badass with Kristin McFarland

Author: The Source Marketing Group

In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer. I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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Monetizing Cannabis Data and Unlocking New Revenue Streams with Special Guest Jenny Kitchen
Episode 6
Tuesday, 22 October, 2024

SummaryIn this final episode of Season 5, Market Like a Badass, Kristin McFarland speaks with Jenny Kitchen, Co-Founder of Emerald Intel, about the intricacies of data monetization in a highly regulated market like cannabis. Jenny shares insights on leveraging data for targeted marketing, avoiding common mistakes, and the significance of personalization in outreach. The conversation highlights the dynamic nature of data and the need for reliable data sources to drive successful marketing campaigns.Market Like A Badass will be back in 2025. Stay tuned to @marketlikeabadass on IG, FB, or LinkedIn to stay up to date on marketing trends and the latest episodes of Market Like A Badass.TakeawaysEmerald Intel serves as a central source of truth for cannabis data.Quality data is essential for effective marketing strategies.Building relationships is key in the cannabis industry.Targeted marketing requires a nuanced approach to data.Personalization enhances outreach effectiveness.Reliable data sources prevent reputational damage.Geographic insights can inform marketing strategies.Continuous innovation is necessary in data management.Quick Linkshttps://www.emeraldintel.ai/