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Market Like a Badass with Kristin McFarlandMarket Like a Badass with Kristin McFarland Author: The Source Marketing Group
In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer. I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Building a Brand Through Trauma Informed Marketing with Special Guest Kat Kennan
Episode 6
Tuesday, 27 May, 2025
In this eye-opening episode of Market Like A Badass, I sit down with Kat Kennan, certified trauma-informed professional and Founder and CEO of Radical Customer Experience and BVscore.ai, to explore how trauma-informed marketing is revolutionizing customer relationships and brand loyalty.On this episode, you will:Discover why traditional marketing techniques that trigger inadequacy are actually driving customers away and how trauma-informed approaches can transform your ROILearn actionable strategies for implementing strengths-based marketing that builds genuine connections without exploiting vulnerabilitiesExplore how Kat's Brand Inclusion Index provides companies with measurable alternatives to traditional metrics like Net Promoter ScoreUnderstand the critical importance of data hygiene and segmentation in creating meaningful, trauma-sensitive customer experiencesHear real-world examples of brands succeeding with compassionate marketing approachesQUICK LINKSConnect with Kat: Radical Customer Experience | BVscore.aiFollow Kristin: The Source Marketing Group | LinkedInSubscribe: Apple Podcasts | Spotify | YouTube
