Inside the Four Walls

Author: Nick Morgan

Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
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Language: en

Genres: Health & Fitness, Nutrition

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#28 Victoria Boldison - Exploring the Middle East
Episode 28
Tuesday, 14 December, 2021

The story goes something like this... Sports nutrition has gone mainstream, although there are some geographies where it remains "core" and more closely aligned to bodybuilding and the aesthetic focused consumer - the Middle East for example. But is that true? Well, Victoria Boldison helps us to better understand the Middle East, including how best to approach the different countries/states, how to navigate cultural differences and how to identify the logistics of go to market strategies. It seems there is so much more to the Middle East than the simple stereotype of "core sports nutrition"...