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Bringing the Human back to Human ResourcesAuthor: Traci Chernoff
People are at the center of every business--or at least they should be. "Bringing the Human back to Human Resources" is a podcast hosted by Traci Chernoff, a Senior Director of Employee Engagement, who has spent 10 years in critical HR leadership roles. Traci explores the delicate balance between people and business and destigmatizes what it means to be in "Human Resources". Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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254. Turning Talent into Advocates: Why Marketing Should Own Your Recruiting feat. Renaud Delaquis
Tuesday, 25 November, 2025
This week, Traci connects with Renaud Delaquis, Head of Product Marketing at Coastline Academy, the nation's largest driving school scaling across 500+ cities.Spoiler alert: What if your biggest hiring problem was actually a revenue problem in disguise?When Renaud noticed a tiny dip in quality metrics—just 1%—he could've ignored it. Instead, he discovered something most marketing leaders never see: the direct correlation between who you hire and what your customers experience. That realization led him to partner with recruiting and completely rethink how Coastline attracts, screens, and retains driving instructors.What We Cover:– The moment a marketing leader realized recruiting was his problem too– Why a 1% quality drop led to an entirely new hiring system– How to find people who don't know they want the job– The personality trait that actually predicts success (and it's not what you think)– Turning your best employees into organic brand ambassadors– Making the business case to leadership with numbers that stick– Why happy employees are literally your greatest productKey Quote:"The best product that you have are happy employees. When you invest in your best product, your employees, all of your other products will totally start to rise to the occasion." – Renaud DelaquisConnect with Renaud Delaquis:Website: https://www.instagram.com/coastlineacademy Instagram: https://www.instagram.com/coastlineacademyFacebook: https://www.facebook.com/coastlineacademyYouTube: https://www.youtube.com/channel/UCPruykTxAWpwh8i1GK-U1kATikTok: https://www.tiktok.com/@coastline.academyRenaud on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/Connect with Traci here:https://linktr.ee/HRTraciDisclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
