 |
Bourbon PursuitThe Official Podcast of Bourbon Author: Bourbon Pursuit
The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday. Language: en Genres: Arts, Food, Hobbies, Leisure Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
561 - What Does the Brown Forman and Pernod Merger Mean? On Bourbon Community Roundtable #117
Episode 561
Thursday, 9 April, 2026
It’s time for another Bourbon Community Roundtable, and we’re diving straight into the tectonic shift that just rocked the industry. In this episode, we dissect the confirmed mutual interest between Brown-Forman and Pernod Ricard. Following the massive news of Gallo’s acquisition of Four Roses, we’re debating what this level of consolidation means for the "little guy" and whether craft producers are about to get squeezed off the shelf entirely. We’re navigating the anxiety surrounding job security and brand identity, wondering if icons like Old Forester and Woodford Reserve can maintain their soul under Pernod’s management. We’re breaking down the hype, the heartbreak, and the reality of a changing landscape in 2026. Pour a glass and join the conversation. Show Notes: In-depth analysis of the Brown-Forman and Pernod Ricard merger Discussion on distribution effects for smaller whiskey brands Concerns regarding Brown-Forman's community contributions and local charities Insights into the future of Old Forester and Woodford Reserve Speculation on changes in Kentucky Derby sponsorships Learn more about your ad choices. Visit megaphone.fm/adchoices
