The Creative Influencer

Author: Jon Pfeiffer

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog
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Language: en

Genres: Business, Film Interviews, Marketing, TV & Film

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Kasper Sierslev: The Social Media ZITE-geist
Episode 3
Wednesday, 28 May, 2025

Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE. Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book “Incredible: Under the Hood of In-House Creativity.” Kasper discusses the advantages of various platforms: effectiveness of LinkedIn for thought leadership, TikTok for certain products, and the potential for longer-form content on platforms like TikTok. And when the discussion turns to A.I., Kasper believes that artificial intelligence will help creativity by raising the “bottom” and inspiring new ideas, but that human curation and selection of the best ideas will remain crucial.