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House Music ConnectionAuthor: Tony Fuel Language: en-us Genres: Music, Music History Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Jason Merle - Holding Down House Music in Fresno California, Ep. 28
Episode 28
Tuesday, 27 August, 2024
--Overwhelmed with producer tasks? Learn how my free Release Roadmap tool can help: https://tonyfuel.com/roadmapJason Merle and 4E&A Linkshttps://www.instagram.com/jasonmerle_/https://www.instagram.com/4eanda/https://www.traxsource.com/label/57152/4e-and-aSummaryIn this episode of the House Music Connection podcast, Tony Fuel connects with Jason Merle: a house music artist, DJ, producer, and owner of 4E&A Records based in Fresno, CA. They discuss Jason's background in house music, the music scene in Fresno, and the challenges of running a record label. They also touch on the changing landscape of the music industry, the importance of artist experience, and the role of charts in promoting music. In this conversation, Tony Fuel and Jason Merle discuss the challenges of promoting and charting music in the digital age. They explore the role of charts in the industry and the motivations behind charting tracks. They also discuss the decline of music sales and the shift towards streaming, as well as the importance of supporting artists and the labor of love involved in the music industry.TakeawaysJason Merle started in house music in 1996 and has been involved in the Fresno music scene for many years.The music scene in Fresno is vibrant and diverse, with different crews focusing on various genres within the house scene.Starting his own label, 4E&A Records, allowed Jason to have creative control and learn about the process of releasing music.Promotion in the digital age has evolved, with social media and video snippets playing a larger role.The challenges of running a record label include managing artist expectations and finding the right balance between different ways of doing things.Traxsource charts can help get more exposure for music, but they are not the sole determinant of a track's success. Promoting and charting music in the digital age can be challenging due to the vast amount of music available.Charts can be helpful in gaining exposure and recognition, but their impact on sales is uncertain.The decline of music sales has shifted the focus towards other revenue streams, such as merchandise and live events.Authenticity and genuine support from other artists can be more valuable than chart positions.Throwing parties and organizing events can be a labor of love, and the focus should be on celebrating the music and the community.Receiving and listening to demos is an important part of the music industry, and it's crucial to provide timely and respectful feedback to aspiring artists.Chapters0:00:00 Introduction and Background0:03:03 The Fresno Music Scene0:07:51 Starting 4E&A Records0:13:19 The Changing Landscape of Music Promotion0:15:43 Managing Artist Expectations0:20:04 Keeping track of all the tasks0:23:26 The Role of TraxSource Charts0:30:20 Are Traxsource Charts Helpful?0:33:31 The Challenge of Music Promotion in the Digital Age0:41:41 The Decline of Music Sales and the Shift to Streaming0:51:34 The Labor of Love in the Music Industry0:59:27 The Importance of Listening to and Supporting Demos1:02:38 Release Roadmap Template
