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The Fitcarma PodcastAuthor: Barry & Shay Kostabi: Brand Strategist Experience Designer
The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand. Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty. If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you. Language: en Genres: Business, Careers, Fitness, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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FCM229: The Fitness Industry's Biggest Blind Spot: People (With Jessica H. Maurer)
Episode 229
Thursday, 30 July, 2026
The fitness industry has never known more about programming, performance, and optimization. So why are so many people still unconvinced that fitness is for them? In this episode, Barry and Shay sit down with 2026 IDEA Fitness Leader of the Year Jessica H. Maurer to examine what our industry keeps missing: the human being in front of us. Together, they unpack why shame may grab attention but fails to create lasting motivation, why enjoyment and challenge are not opposites, and how our obsession with proving that one method is better than another prevents people from finding movement they genuinely love. They also explore why "soft skills" are really power skills, why attention is not retention, and why belonging often matters more than the perfect program, system, or sales funnel. This conversation will challenge the way you market, teach, lead, and measure success. Because the future of fitness will not be built by whoever knows the most about exercise. It will be built by the people who understand people. Connect With Jessica: Website: jhmfitness.com Instagram: @jessicahmaurer LinkedIn: Jessica H. Maurer Speaking and event inquiries: Booking@JessicaHMaurer.com
