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The Fitcarma PodcastAuthor: Barry & Shay Kostabi: Brand Strategist Experience Designer
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and createthats your Fitcarma. Helping you build a brand and experience that moves people? Thats ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isnt about selling more classesits about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague If your brand blends in If your dream clients dont immediately see why youre the one Were here to change that. Each episode will help you: Position your studio or brand as The One Create a brand people feel, follow, and never forget Build loyalty through emotional, immersive class experiences Craft marketing that actually connects (and converts) Scale your business with clarity, alignment, and impact Weve coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Lets raise the standardtogether. Language: en Genres: Business, Careers, Fitness, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Episode 219
Friday, 30 May, 2025
Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that’s redefining what it means to lead with purpose, build community, and create experiences that actually move people. In this powerful conversation, Ashley shares how a vivid dream sparked the vision for her studio, what it means to build a brand rooted in expansion and belonging, and the bold leadership decisions that helped her scale with soul. As a Fitcarma brand, Ashley partnered with us to clarify her message and elevate the Collective Studios identity into something bigger than a studio—it’s now a brand people feel. In this episode, we go behind the scenes of what it really takes to build something that resonates on every level. You’ll hear us dive into: The moment she realized fitness had to be more than workouts How Collective Studios blends performance with purpose What it really takes to develop a high-performing, empowered team The systems that drive consistency and connection across locations Why staying in the messy middle is part of the magic And how transformation begins with creating the conditions for people to return to themselves This episode is part of our new Brands That Move People series, where we spotlight founders who are doing things differently—and doing it well. If you’re a studio owner, instructor, or creative leader in the fitness space, this one will leave you fired up. 🔗 Connect with Ashley: @ashleymarandhealth 🔗 Learn more about her studio: @thecollective_studios
