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The Fitcarma PodcastAuthor: Barry & Shay Kostabi: Brand Strategist Experience Designer
The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and createthat's your Fitcarma. Helping you build a brand and experience that moves people? That's ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness isn't about selling more classesit's about creating experiences that spark transformation. Physical. Emotional. Mental. Because the future of fitness is experiential. And the brands that move people are the ones that grow. If your marketing feels vague If your brand blends in If your dream clients don't immediately see why you're the one We're here to change that. Each episode will help you: Position your studio or brand as The One Create a brand people feel, follow, and never forget Build loyalty through emotional, immersive class experiences Craft marketing that actually connects (and converts) Scale your business with clarity, alignment, and impact We've coached thousands, led top studios, and helped build some of the most talked-about brands in fitness. You're not here to follow trends. You're here to lead a movement. Let's raise the standardtogether. Language: en Genres: Business, Careers, Fitness, Health & Fitness Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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FCM224: If You Want To Grow... Your Studio Needs This First
Friday, 3 April, 2026
In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses... even the really good ones! From hiring the wrong people for the right reasons, to rushed onboarding, unclear standards, weak internal messaging, and teams with no real path for growth, this episode is a deep dive into what may actually be keeping your studio stuck, strained, or harder to lead than it should be. The answer is not to become more rigid or corporate, but rather, building the kind of foundation that protects the magic, strengthens the team, and allows your business to grow without losing its soul. If your classes are full but things still feel messy behind the scenes, this episode will help you spot the cracks, strengthen the weak spots, and think differently about the systems your business needs next. In this episode, we cover: • why growth often reveals the gaps • the difference between talent and alignment • why onboarding and in-house training matter more than most owners realize • how selective standards erode trust • why your team needs more than tasks, they need language, meaning, and a path • the kinds of systems that support the magic instead of replacing it Ready to assess what may be holding your studio back? Download the Studio Systems Health Check: https://www.fitcarma.com/studiosystems Want support strengthening the foundation of your business? Book a Fit Call: https://fitcarma.com/northstar
