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Business Impact Lab (BIL) PodcastAuthor: Business Impact Lab
Maximize your leadership potential and professional advancement and be inspired by the Business Impact Lab Podcast! Were your source for personal, professional, and #OrganizationalGrowth and development from a business perspective. We share our own original #Research, explore #IndustryTrends and #WorkforceTrends, and interview executives and thought leaders from across the globe. Join us for practitioner-oriented content around all things #Business, #LeadershipChallenges, #TalentManagement, #OrganizationalDevelopment, and #ChangeManagement Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S7E7: Leading with Purpose: Belief, Identity, and the Power of Story in Marketing
Episode 39
Monday, 16 March, 2026
Today on the Business Impact Lab Podcast, we’re joined by a leader who works at the intersection of food, culture, storytelling, and strategy. Sarah Tjoa believes marketing can be more than messaging—it can be a force for meaningful change. We’ll talk about belief-based leadership, why understanding who you are matters before you can lead others, and how listening—really listening—can transform how organizations connect with the people they serve. Sarah's bio: Sarah Tjoa is the Managing Director of Noble West, a creative strategy firm that helps food and agriculture brands clarify their vision, sharpen their story, and connect more deeply with the people they serve. She works where food, culture, and storytelling meet—and where marketing has the power to drive meaningful change. Known as a strategic compass and energetic force, Sarah has built campaigns that not only spark conversation but also move markets. She brings clarity, momentum, and empathy to complex challenges, helping brands, boards, and movements lead with purpose in a crowded and fractured food system. With over fifteen years in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact. With a background in all things “the good life” - from sports to hospitality, travel to food, education to aviation - Sarah brought her expertise to Noble West to bridge knowledge gaps across the food system. Sarah’s professional tenure has been marked by an unwavering commitment to cultivating creative solutions for business problems, no matter the category or challenge. Her expertise in account planning, brand positioning, data analyzation and stakeholder engagement has allowed her to spearhead initiatives that transform organizations for the better. Whether it's the launch of a new product, navigating a crisis or creating new avenues for relevance and resonance, Sarah has been fearless in how she leads teams in their pursuit for better. At Noble West, Sarah's role as Managing Director is central to the agency's success in empowering clients to navigate the complex challenges of the modern food landscape. With a deep passion for human resilience, a wealth of strategic acumen and a relentless drive for positive change, Sarah seeks to empower her teams to deliver first-to-market work that excites clients and consumers alike. https://www.instagram.com/sarahtjoa https://www.linkedin.com/in/sarahtjoa/ sarah@wearesecondborn.com __________________________________________________________________________ UVU Business Impact Lab Den Event March 18, 2026 Negotiate Like a Pro: Tools & Tactics to Earn Higher Salaries Speaker: Jo Dailami In this interactive workshop, participants will learn how to translate achievements into compelling value statements, use tactical language effectively, and apply negotiation strategies that can shift conversations in their favor. Register: https://www.eventbrite.com/e/negotiate-like-a-pro-tools-tactics-to-earn-higher-salaries-tickets-1979938673872?aff=oddtdtcreator
