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Kaya CastDive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. Author: KayaPush
Dive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. We sit down with industry trailblazers to uncover their hard-earned insights and incredible experiencesarming retail entrepreneurs with the know-how and motivation to build a cannabis business they'll love. Language: en-ca Genres: Business, Education, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Your Cannabis Customer Isn't Who You Think: The Real Playbook for Cannabis Ad Targeting & ROI
Episode 185
Tuesday, 4 August, 2026
Most cannabis brands are advertising to the wrong people — and paying for it. In this episode of Kaya Cast, Tommy Truong talks with Jake Litke, founder of MediaJel and MJBiz Agency of the Year winner, about how cannabis advertising actually works when Google and Meta won't take your money.Jake breaks down building the first cannabis-approved programmatic ecosystem, why attribution is king, and how the right data corrects your audience assumptions fast — like the accessory brand whose best customers turned out to be sourdough-baking suburban moms. Practical, surprising, and full of steps you can apply to grow your dispensary. Find out more about MediaJel at:https://www.mediajel.com/https://www.linkedin.com/in/jlitke/https://www.linkedin.com/company/mediajel/home/ 00:00 – Advertising's Money-Grab Problem00:30 – How Jake Got "Tricked Into" Cannabis02:00 – Two Problems: Ad Access & Attribution04:30 – Building Cannabis-Approved Ad Supply07:00 – Why One Ad Is Never Enough09:00 – Cannabis Ads on Connected TV10:00 – Where Cannabis Ads Actually Run11:00 – How Dialed-In Targeting Gets15:00 – The Sourdough Moms Surprise17:00 – What a Winning 90-Day Campaign Looks Like19:00 – Budgets & Audience Size21:00 – Fix This Before You Advertise24:00 – Building Landing Pages With AI25:00 – Display vs. Search vs. Social27:00 – The Funnel & Narrowing the Top30:00 – Storytelling & the Value Exchange32:00 – Why BMW Advertises to Its Own Customers35:00 – Find Jake + Agency of the Yearcannabis advertising, cannabis marketing, programmatic advertising for cannabis, dispensary advertising, how to advertise cannabis legally, cannabis ad attribution, MediaJel, Jake Litke, Kaya Cast podcast, cannabis brand marketing, open web advertising, connected TV cannabis ads, cannabis advertising compliance, ROAS for cannabis brands, cannabis audience targeting, geofencing and retargeting, cannabis marketing funnel, dispensary customer acquisition, why can't cannabis brands advertise on Google and Meta, best advertising channels for cannabis dispensaries, cannabis e-commerce conversion rate, how to run cannabis ads without getting shut down, cannabis marketing attribution platform, storytelling in cannabis branding #kayacast #cannabis #tips #cannabisadvertising #cannabisads #dispensaries #business #cannabispodcast
