The Shift Control Sales PodcastHelping ambitious SMEs and sales leaders unlock p Author: Shift Control
Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience. Im Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness. Over the last 20 years, Ive helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth. With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner not just a trainer helping businesses turn potential into performance. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why do managers mentor when they should coach?
Sunday, 13 September, 2026
What a person understands management to be is often shaped by their own lived experience. For some it’s the simple instruction passed on to them by superiors to get things done. Others benefit from books and coursework before being jettisoned into the university of life. There are those who see management as the logical progression to satisfy an intrinsic ambition. For some, management just isn’t their thing, and they’re happy enough to accept that their definition of management is the stuff other people do. When a business looses a Sales Manager the natural instinct is to recruit from within - a safe pair of hands, someone we know we can trust, someone who knows the business. What if the skills that made them the best sales person are not the skills needed to be the best manager?




