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Built in Seattle with Adam Schoenfeld  

Built in Seattle with Adam Schoenfeld

Author: Adam Schoenfeld

Interviews with Seattle's top entrepreneurs, investors, and leaders. Hear how they think, how they operate, and how they're building in Seattle. Hosted by Adam Schoenfeld.
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Language: en-us

Genres: Business, Entrepreneurship

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Laura Jennings (Founder & CEO at Knack) on developing a vision, responding to failure, and letting go of other what other people think
Thursday, 11 November, 2021

After a long career as a VP at Microsoft in the 80s and 90s, Laura Jennings had a big vision for eCommerce. After founding Knack, her masterplan didn't play out exactly as designed. She was working out of a basement, shipping boxes, and learning how to sell merchandise with little experience. Her principles remained, but she updated her strategy after watching and listening. She created a culture that responds to mistakes by asking "what are we going to do about it?" instead of "who is at fault?" Now Knack is a growing profitable business and Laura is still looking forward.

 

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