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The Business of Boutique FitnessAuthor: Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we? Language: en Genres: Business, Fitness, Health & Fitness, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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730: When to Rebrand or Pivot Your Studio
Episode 730
Thursday, 14 May, 2026
If your studio starts to feel out of sync with your market, members or your vision, something's gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time to make your move. Solve the right problem: strategy shift (pivot) or identity transformation (rebrand) Spot the red flags: declining retention, market confusion, low engagement Diagnose with data: search trends, member interviews and brand performance Adapt strategically: test concepts, consider every touchpoint and thoughtfully evolve Mitigate risks: prioritize communication to protect member loyalty and avoid confusion Y'all, rebrands and pivots aren't quick fixes—but done right, they can reposition your studio to thrive. Identify the warning signs and get the clarity you need in Episode 730. Catch you there, Lise
