The Business of Boutique Fitness

Author: Lise Kuecker

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
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Language: en

Genres: Business, Fitness, Health & Fitness, Management

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715: How to Test New Class Formats Without Losing Money
Episode 715
Tuesday, 10 March, 2026

Even though boutique studio clients are creatures of habit, stagnant class schedules can breed boredom over time. Done right, adding new formats sparks excitement and attendance. It's a smart balance of discipline and evolution. Get guidance on trying new class formats strategically in Episode 715: How to Test New Class Formats Without Losing Money. Lead with the ledger: tie new formats to a revenue goal or retention gap Guard the brand: ensure new formats align with your positioning and don't muddy it Pilot, not plunge: launch a minimum viable schedule with a defined trial window Protect payroll: incorporate into the existing schedule to avoid adding new expenses Define success early: set utilization benchmarks and a clear exit plan upfront Testing new formats should boost enthusiasm and revenue with low risk. Lead with a business mind, not just emotions. Make your next schedule update a calculated win with Episode 715. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/