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Marxism and Marketing - for iPod/iPhoneAuthor: The Open University
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drinks marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open Universitys Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills. Language: en Genres: Business, Courses, Education Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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What is Neo-Marxism?
Tuesday, 29 January, 2013
How does Neo-Marxism differ from our typical view of Marxism?
